Goodwill is never negotiable – in family, in business or in products. Since the founding in 1886, SC Johnson has been guided by their commitment to keep earning the goodwill of the people around them. It matters to them that they do right by employees, consumers, the public, their communities and the world at large, and treat everyone with integrity and respect. These are their values and principles.
The sincerity of their beliefs encourages them to act with integrity at all times, to respect the dignity of each person as an individual human being, to assume moral and social responsibilities early as a matter of conscience, to make an extra effort to use their skills and resources where they are most needed, and to strive for excellence in everything they do.