The importance of certifications and recognitions over the years cannot be far-fetched. In a bid to establish beneficial recognition, gain competitive advantage and retain top talents, Organizations must continually stay at the top of their game and one of the ways to do this is become widely certified. In the case of high-caliber talents, global certifications signal to potential employees that the company values its workforce and provides a positive and inclusive workplace environment. Top talents are often drawn to organizations with a strong reputation for employee satisfaction and well-being Becoming certified is simply making it known that an organization has surpassed the required benchmark of how excellent work culture in an organization should be and encompasses employee experience and employee well-being. One of the powerful ways to set your organization at edge in a competitive business landscape is by becoming a Great Place to Work Certified organization.
What is a Great Place Certification and What are the components of being a Great Place to Work.
Great Place to Work Certification utilizes three decades of research to assess your existing workplace culture and provide a comparative analysis against global benchmarks of excellence. In over this 30 years of research, Great Place to Work has asserted that people experience a great workplace when they consistently; Trust the People they Work for, Have Pride in what they do and Experience Camaraderie with their colleagues. When you’re certified you can discover where your organizational culture stands and earn recognition for the exceptional workplace you've cultivated. By adhering to best practices and nurturing a culture centered around continuous improvement, organizations can tap into their complete potential and establish a solid foundation for long-term success in today's dynamic business landscape. Great Place to Work helps your organization to provide valuable insights by enabling you to identify strengths and areas of improvements by taking you through the assessment process of: Employee Survey, Culture Audit and Analysis of Results.
Achieving Great Place to Work Certification provides a significant edge in the talent market. Embracing this certification elevates your company’s employer reputation making it more
appealing to potential candidates and simplifying the process of attracting and retaining top talent. Organizations that have been certified as a Great Place to Work have seen a 50% increase in Job applications according to various studies and surveys conducted by Great Place to Work. It has been accredited that certified organizations experience higher employee satisfaction, increased productivity and lower turnover rates. These organizations often receive positive media coverage, which further enhances their public reputation.
In Nigeria, one example of an organization that has been certified as a Great Place to Work is Providus Bank, they have an impressive 96% of their employees establishing that their workplace as a great place to work. A strong sense of loyalty and satisfaction among employees is reflected in this high level of pride, which supports a positive organizational culture.
Looking at another organization that has grasped the importance of Great Place to Work Certification in Nigeria is Interswitch. 90% of employees at Interswitch see work beyond the 9-5 hours they put in which actually aids in defining their core values. This degree of pride acts as a strong recommendation for the company and attracts top talent looking for a supportive, rewarding and fulfilling work environment.
Diving into the intricacies the Great Place to Work certification, being a Great Place to Work are tethered to these components:
Trust: The foundation of a great workplace
Culture: Fostering a positive and inclusive environment
Employee Experience: Nurturing employee well-being
Leadership: Visionary and compassionate leaders
Great Place to Work Relies on its Trust Model as a standard of what it means to be a great workplace. This revolves around 5 dimensions which are:
1. Credibility
2. Fairness
3. Respect
4. Camaraderie
5. Pride
We can say that; Being a Great Place to Work boosts you in these aspects:
- Attracting Top Talent
- Employee Retention and Pride
- Boosted Productivity and Engagement
- Improved Organizational Reputation
- Innovation and Creativity
- Enhanced Employer Brand
- Higher customer satisfaction
Achieving a Great Place to Work Certification is more than just a cause for celebration; it’s a strategic maneuver that boosts your company’s image, draws in prospective job candidates and motivates existing employees. There should be an increase employee engagement, and conscious effort to fortify your employer brand, and position your company for long-term success in a business environment that is rapidly changing. Improve your efforts in leadership, employee engagement, and inclusion to achieve workplace greatness, enriching the lives of your employees, and propelling your organizations to new heights.